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CONSUMER AWARENESS ON CONSUMPTION OF ORGANIC FOOD

Abstract: The adoption of organic production and usage is highly strong-minded by market demand. Therefore, this is reflected in consumers’ awareness towards organic food products. There is a society hope in every country that food must be safe, in general for most of the people and most of the time, this expectancy is not met. The safety of food at all times cannot be controlled through strict legislation and systems. Much of the accountability for food safety lies with the agricultural sector and the processed food industry to ensure that reliable procedures are being practiced to produce over and over again safe primary produce and processed foods. Against this backdrop, an attempt has been made in this paper to study the consumer awareness with regard to consumption of organic food and also the sources of awareness about organic food product.

Key Words: Organic Food Products, Awareness, Safety

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About the Author


1P.Jothi and 2Dr. R.Siva sankari

1Researcher & Assistant Professor in Commerce, Sri Parasakthi college for women, Courtallam

2Research Guide, Head of the Department & Assistant Professor in Commerce PG (SF),

Sri Paramakalyani college, Alwarkurichi.


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