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A STUDY ON CUSTOMER SATISFACTION TOWARDS THE SERVICES OF CANARA BANK WITH SPECIAL REFERENCE TO TIRUPUR CITY

Abstract: This study focuses on the performance and customer satisfaction in banking sector with special reference to Canara Bank Tirupur city. Data were collected from the customers of Canara Bank with a sample size numbering 530. A well-structured questionnaire was employed to collect data from the respondents. Tools such as percentage analysis, chi square test and garrett ranking tests were used to analyse the data. The analysis revealed certain interesting results regarding the customer experiences with respect to the bank’ facilities.

Keywords: Banking Service Satisfaction, Customers satisfaction, ATM Service, Banking Awareness and Attitude, Canara Bank.

 

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About the Author


Dr.M.SadikaSultana& Mrs.N.B.Ramithab

a Associate Professor & Research Supervisor, PG & Research Department of Management Science, Park’s College,(Autonomous) Tirupur – 5, India.

bPh.D Scholar, PG & Research Department of Management Science, Parks College,(Autonomous) Tirupur – 5, India.


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